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Yup, just seen it in the Online Shop. 
And, hooray, the price is reasonable - below the magic £100 !
Just, admittedly, @ £99,but it is, in my humble opinion, a price that'll put paid to the usual complaints about Sony readers being too expensive compared to the opposition.
And yes, I know you have to spend another £39 for a cover with a light, which is a bit of a shame, but the basic device is at a sensible level - and if it's up to the build and function quality of the Readers I've had experience of, I reckon it'll be a decent buy. 
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